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Branding - BP/Amoco

Why Brand BP/Amoco?

  • BP/Amoco has the #1 market share in the Midwest.
  • Top ranked quality fuel by comsumers for 16 consecutive years
  • Robust consumer credit card program anchored with BP Visa which has been rated the best gas/oil credit card by Kiplinger's Personal Finance for 3 years
  • Some of the lowest credit card transaction fees in the industry
  • Improved fuel slate which includes proprietary additive Invigorate in all three grades of fuel